Tech’s development story shifted this 12 months. How has that impacted transparency? • robotechcompany.com
When Vijay Chattha was constructing a startup, his competitor was what some would name a media darling. The competitors had story, which created investor curiosity. In flip, that curiosity helped land key prospects. And so the cycle repeated. Chattha ultimately offered that firm in a lukewarm exit and took with him an necessary lesson: Earned media has the ability to be a kingmaker.
Chattha is now the founder and CEO of VSC, a public relations agency that has helped launch over 600 corporations. The agency works with startups throughout all phases and not too long ago launched a $21 million enterprise agency to again the businesses that it advises. (Or, as Chattha places it, to place some pores and skin within the recreation).
Now, 20 years in, Chattha has ideas concerning how tech’s cyclical nature has impacted its relationship with media, the ability of sharing actual numbers and whether or not founders ought to put together to fall on their sword within the identify of transparency.
“I believe it’s a harmful factor. It’s like water. If you happen to don’t have publicity, you might be dehydrated. However you probably have an excessive amount of you possibly can drown.” Vijay Chattha
My complete dialog with the entrepreneur might be discovered wherever you take heed to podcasts, so take a hear in the event you desire audio over phrases (in that case, what are you doing right here‽).
Under, we extracted a number of key excerpts from the interview to your studying pleasure.
What’s your temperature studying on how susceptible founders are proper now on the subject of sharing hardships publicly?
Vijay Chattha: It will depend on the founder. Is it their first startup, their second or their third? Usually what I discover is the extra profitable and the extra knowledge you’ve, the extra clear you might be over time, and probably even cynical, proper? However the first-time founders, they’re beneath lots of strain [to do] regardless of the VCs or employed individuals round them are telling them to do. They’ve received to do it. They’re very involved that the rivals are studying these items.