For one purpose or one other, the concept of a live-action Barbie film coming to theaters has appeared bewildering for fairly a while. However now that the first look at Greta Gerwig’s tackle the fashionable Mattel toy is out, these considerations appear to have been largely vanished, because the trailer enjoying in entrance of Avatar: The Approach of Water seems…truly fairly rad?
A lot of that may be owed to the trailer’s first half, which is an homage to the late Stanley Kubrick’s 1986 movie 2001: A Area Odyssey. That opening, by which Helen Mirren narrates about how Barbie (the toy) was to younger women what the monolith was to the cavemen of 2001, with Margot Robbie standing tall over a bunch of younger women. It caught sufficient consideration on social media that older filmgoers did side-by-side comparisons which have additionally shortly gained on-line traction throughout the weekend. Even Kubrick’s property took be aware of the trailer, noting that “they are saying imitation is the sincerest type of flattery!”
Provided that nobody actually knew what the heck this Barbie film was going to be, a lot much less from the director of Little Girls, its trailer is certainly eye-catching. It’s a bit bizarre, it’s humorous, and it’s simply shot effectively and works a lot better than you’d count on it to. And hey, now it makes you interested by what the remainder of the advertising marketing campaign for this factor’s gonna be, significantly when it will get to Tremendous Bowl weekend and the Oscars.
Additionally starring Ryan Gosling, Issa Rae, Ncuti Gatwa, Will Ferrell, and Simu Liu, Barbie will launch on theaters on July 21, 2023.
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[through IndieWire]
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