Activision Blizzard president leaves firm to move the Bored Ape Yacht Membership

Would you commerce Name of Obligation and World of Warcraft for a barrel filled with monkey photos?

Daniel Alegre, the now-former president and chief working officer of Activision Blizzard, simply did. Alegre shared on Friday that he was leaving Activison Blizzard after 3 years with the corporate on the finish of Q1 subsequent yr to be able to “pursue a brand new alternative.”

We now know that this new alternative is heading up Yuga Labs, the dad or mum firm of the Bored Ape Yacht Membership (BAYC) NFTs. 

On Monday, Yuga Labs introduced that Alegre was becoming a member of the corporate as its new CEO, stepping in for Nicole Muniz. Muniz, who has been concerned with the BAYC founders in the course of the preliminary launch section in April 2021, will proceed to work with the corporate as a accomplice and strategic advisor.

BAYC is by far the largest and most profitable of the non-fungible token initiatives that blew up throughout final yr’s cryptocurrency growth. 

NFTs are principally distinctive tokens related to a bit of digital media, on this case a picture of a cartoon ape, to be able to present possession over the piece. BAYC house owners are in a position to commerce their NFTs on the aftermarket, the place some have bought for thousands and thousands of {dollars}. Different BAYC house owners, resembling actor Seth Inexperienced, have created their very own mental property round their Bored Ape NFT, one thing Yuga Labs permits BAYC NFT holders to do.

So, what would the previous president of a online game conglomerate be doing at an organization like Yuga Labs? Nicely, video video games, after all.

Yuga Labs has been constructing their NFT portfolio, buying different main NFT initiatives like CryptoPunks, in hopes of constructing a blockchain-based metaverse. The corporate launched a “digital land” NFT undertaking in Could referred to as “Otherside,” which was Yuga Labs’ first official foray into the metaverse. The corporate goals to show Otherside right into a MMORPG that integrates with BAYC and its different NFT initiatives. 

“Nicole, Greg, and I’ve been on the hunt for somebody with Daniel’s talent set for a while,” Yuga Labs co-founder Wylie Aronow stated in a press release. “We’re thrilled to have him be a part of the crew to assist with our imaginative and prescient of a very interoperable metaverse. Daniel has held one of many highest stage roles at one of many largest gaming firms on the earth. He brings useful expertise throughout leisure, e-commerce, and world strategic partnerships — all of that are vital features of an immersive web3 world constructed by creators and for creators.”

And Alegre is not their first massive gaming rent both. In September, the corporate employed cell gaming government Spencer Tucker as its Chief Gaming Officer

Nevertheless, Yuga Labs can have its work lower out for it if it desires to enter the gaming business. 

Blockchain-based Web3 video games have struggled to take off. On-line recreation Axie Infinity, for instance, was as soon as a breakout within the discipline…till it was hacked and half a billion {dollars} have been stolen from the ecosystem. Outdoors the blockchain area, the broader video gaming group has outright rejected NFTs to the purpose the place different online game firms have needed to guarantee followers that it will not combine NFTs into its video games.

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