Sony’s Idea Automobile Has 45 Sensors Inside and Out

Sony and Honda unveiled a prototype of a brand new electrical automotive below the model title Afeela on Wednesday.

The automobile, which appears to be like like a mid-sized sedan, was pushed on stage at CES 2023 in Las Vegas, with a brand new entrance finish sporting the Afeela emblem. 

“Afeela represents our idea of an interactive relationship the place folks really feel the feeling of interactive mobility and the place mobility can detect and perceive folks and society by using sensing and AI applied sciences,” Yasuhide Mizuno, Sony Honda Mobility chief govt stated.

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Sony, Honda Present Afeela Idea Automobile at CES 2023


The Afeela emblem appeared on a slim display screen or “media bar” on the automobile’s entrance bumper that may additionally work together and share data with folks exterior the vehice or passersby such because the climate or the automotive’s state of cost, as demonstrated on stage. Mizuno did not supply many particulars on why the title Afeela was chosen aside from sharing that the phrase “really feel” was on the coronary heart of the mobility expertise.  

Leaning into Sony’s energy in sensors, the Afeela idea automotive comes geared up with 45 cameras and sensors on the inside and exterior of the automobile, a few of which is able to assist detect the motive force’s situation to assist guarantee security, the corporate stated. On the software program facet, it would use expertise from Qualcomm together with its so-called Snapdragon Digital Chassis, whereas Unreal Engine graphics expertise, which was utilized in Normal Motors’ Hummer EV, is slated to design interfaces for the automobile. Due to Sony’s facet of the partnership, the Afeela automotive is predicted to have best-in-class leisure for films and video games on faucet as effectively.

“For the design, we’re taking an strategy that goals to set new worth requirements for mobility as we evolve automotive design to focus not solely driving dynamics and efficiency, but additionally on software program networks and interfaces,” Mizuno stated. 

Sony sensors embedded on exterior of Afeela car

Sony sensors embedded on exterior of Afeela automotive

Sony/Screenshot by Sareena Dayaram

Learn Extra: Sony Debuts Imaginative and prescient S SUV at CES 2022 

Sony and Honda introduced a three way partnership final yr to develop and construct electrical vehicles. The JV, known as Sony Honda Mobility, goals to have pre-orders established for its electrical automobile within the first half of 2025, with gross sales to observe within the latter half of that yr. The primary shipments are earmarked to be delivered to prospects in North America within the spring of 2026, Mizuno stated.

Afeela Sony car announced at CES 2023

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The corporate seems to be specializing in on-line gross sales, and Sony Honda Mobility has beforehand stated it needs prospects to “participate within the product improvement course of,” no matter meaning. The automotive might be produced at Honda’s services in North America.

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