Plant-based meals investor says her focus is extra on groups than style •

Should you’ve been seeing a slew of latest various meat and animal merchandise popping up in your grocery retailer, Lisa Feria is no less than partially to thank.

Feria has spent the final seven years investing in startups within the sector. She and her companions at Stray Canine Capital have invested in over 40 firms, from the well-established Past Meat to up-and-comers No Evil Meals, Kite Hill and Yo! Egg.

Based mostly in Leawood, Kansas, the agency has been round since 2015. Feria, who’s CEO and managing companion, has seen a lot of the ups and downs.

Just lately, the large names have been struggling: Past Meat’s share value slid 80% over the previous 12 months. Milk various maker Oatly has been beset with manufacturing woes. And shoppers have typically cooled on the merchandise. As demand has sunk and firms have adjusted, with McDonald’s stalling rollout plans for its McPlant burger and meat large JBS shutting down its plant-based meat division.

And but Feria and others stay bullish on the sector. sat down together with her to see why she’s nonetheless upbeat and what she’s telling her portfolio firms in these unsure instances.

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