Amazon quietly assessments even cheaper Prime membership in India • robotechcompany.com
Amazon is quietly piloting a brand new tier for its Prime membership in India, offering prospects with entry to in style advantages akin to free two-day supply and ad-supported Prime Video in normal definition at a lower cost.
The brand new tier, known as Prime Lite, is at present accessible to pick out prospects at a reduced annual worth of $12 (999 Indian rupees). It is a cost-effective various to the common Prime membership, which is priced at $18 (1499 Indian rupees) per yr, or $2.20 (179 Indian rupees) per 30 days. [H/T OnlyTech]
Amazon’s Prime membership has been accessible in India since 2016. It was priced at $12 a yr for a while, although the corporate elevated its pricing to $18 in December 2021. Within the U.S., the Prime subscription is accessible at $139 per yr or $14.99 per 30 days.
Amazon has listed the advantages of its Prime Lite membership on its Indian web site and included the brand new tier in its phrases and situations web page.
The brand new providing comes simply weeks after Amazon launched Prime Gaming in India. The gaming-focused service is complementary to Amazon Prime and Prime Video subscribers.
The corporate didn’t reply to a request for remark Saturday.