Luxurious style meets blockchain on Syky, the Seven Seven Six-backed web3 platform • robotechcompany.com
Alice Delahunt believes the way forward for style is in web3 and created Syky (pronounced “psy-key”) to place the wheels in movement.
She launched the corporate in November after a profession in advertising at luxurious style homes, serving in roles together with chief digital and content material officer at Ralph Lauren and digital and social advertising director at Burberry.
In 2017, Delahunt was at Ralph Lauren and had her first take a look at the blockchain, nevertheless it wasn’t till years later whereas working to pioneer some digital wardrobe initiatives with corporations, like Snap, Bitmoji and Roblox, that she had a chance to see that web3 was going to be “greater than a distinct segment group” for luxurious style.
“It felt like there was potential for digital style and digital style to actually take off,” she informed robotechcompany.com. “I consider that the posh style homes of tomorrow are being constructed right this moment.”
That’s when Delahunt left Ralph Lauren and began growing Syky, which she stated will function an incubator, market and social group for the following technology of style designers and shoppers.
As my colleague, Dominic-Madori Davis not too long ago famous, “if there’s one trade that might use web3, that trade is style,” particularly on the subject of taking the trade in a brand new route or serving to it change into extra sustainable.
That is a lot of Delahunt’s focus. Her firm’s identify was impressed by the mythological Greek goddess of soul, Psyche, who she stated personified “how designers use style to specific the intangible components of ourselves and themselves.”
“Designers encourage us to dream via style,” Delahunt added. “And people desires come from the innermost components of our psyche, so it was essential for me for the identify to mirror that.”
The corporate is kicking off the group a part of its platform by releasing its first NFT, known as The Keystone, of which 987 will likely be accessible on January 20. Fifty Keystones will likely be reserved for and granted to aspiring designers, Delahunt stated.
The Keystone is a membership go that gives unique entry to Syky’s membership area, the place they’ll community and collaborate with different creators and be capable of attend digital and in-person style occasions. Keystone holders will even be the primary to listen to about designer assortment drops, firm alpha and beta characteristic releases and companion initiatives. As well as, they may obtain periodic insights and experiences on style and know-how.
Syky remains to be very a lot in its early phases, however is buoyed by a $9 million Sequence A funding, led by Seven Seven Six, which additionally included Brevan Howard Digital, Leadout Capital, First Mild Capital Group and Polygon Ventures.
The funding marks Seven Seven Six’s foray into web3 style, and Alexis Ohanian informed robotechcompany.com by way of e mail that the attraction to Syky got here from his obsession with the intersection of know-how and tradition.
“Creating and rising Reddit gave me a front-row seat to the facility of tradition creation via know-how, even when it’s web tradition, and style is yet one more core ingredient to that,” Ohanian added.
In the meantime, Delahunt intends to deploy the brand new capital into build up the Syky group, incubating the designers into the group and on product and know-how growth.
She plans for the longer term market to be a income driver for the corporate. Will probably be a spot for rising designers and unestablished designers to promote and commerce their collections with shoppers. It’ll even be a spot the place designers and shoppers can curate areas to showcase their style passions.
Delahunt was secretive about among the subsequent steps of the corporate, which incorporates an announcement for designers in February, and one other a part of the platform launching within the second quarter of this 12 months.
“We’re going to construct the posh area setting within the digital world after which within the bodily world,” Delahunt added.