Zitti soaks up some funding sauce so eating places can handle their meals provide chain •

Getting a deal with on meals prices at an impartial restaurant is a continuing problem for homeowners, and there’s a lengthy listing of startups, like MarginEdge, OneOrder, TouchBistro, PreciTaste, ConverseNow, Fudo,, which have stepped with their options.

Zitti restaurant tech

Zitti’s app exhibits meals pricing insights. Picture Credit: Zitti

Zitti’s co-founder Dante DiCicco is coming at this downside, however from a singular standpoint: as a restauranteur. He had watched his mother and father’ Italian restaurant places dwindle throughout the financial downturn in 2007–2008 and now was seeing the worldwide pandemic take an analogous toll on eating places.

Whereas opening a brand new location for his household’s restaurant and getting all the meals suppliers located, that’s when it hit DiCicco that this course of wanted know-how.

Fortuitously, he knew slightly one thing about that. An govt at Snap, main the corporate’s worldwide income development, he leveraged that data and teamed up with Erek Benz, co-founder of actual property market CREXi, to develop Zitti to place impartial eating places on an equal footing, technology-wise, with massive chains.

What resulted is a fee software program platform that streamlines the transaction between eating places and meals suppliers by fee, worth comparability and vendor discoverability instruments.

“Meals pricing optimization is the way forward for the restaurant enterprise,” he informed “A lot of the rising know-how has targeted on ordering and stock administration, however what’s severely missing is the precise enterprise intelligence to assist eating places make smarter buying selections. That’s an enormous a part of our mission.”

Zitti launched in March 2022 after taking in $4 million of pre-seed funds in late 2021. DiCicco’s restaurant and his household’s eating places have been the primary beta prospects.

Within the final two months, the corporate began charging for its product — $150 per 30 days, per restaurant location — and is seeing “actually good gross sales traction as we ramp up our gross sales efforts,” DiCicco stated.

“Our goal to avoid wasting the cash on their meals prices is greater than that quantity, and ideally many occasions over, so it’s been obtained extremely properly,” he added. “We’ve already had a big quantity of conversions from our pilot group to grow to be prospects.”

The corporate is now again with $3.5 million in a seed spherical co-led by Oceans Ventures and Serena Ventures with Crossbeam, its pre-seed investor, additionally taking part. In complete, the corporate has raised $7.5 million since DiCicco and Benz began engaged on the corporate in 2019.

The funding will likely be deployed into know-how improvement with synthetic intelligence and extra automation being added to the platform quickly. One among DiCicco’s objectives is to have the ability to present pricing adjustments in actual time after which use AI to foretell how a sure product will likely be priced over the following 12 months.

In the meantime, Zitti is presently targeted on the Southern California and Chicago markets and likewise sees Austin as an rising market, DiCicco stated.

“The following steps of the corporate are increasing into new markets, however we’re taking a city-by-city strategy,” he added. “That will likely be vital as we construct density on each the restaurant and provider aspect in order that we will have extra market intelligence and due to this fact extra pricing intelligence.”

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