Amazon’s Music Limitless quietly will get a value hike within the US and UK • robotechcompany.com
Beginning on February 21, Amazon’s Music Limitless streaming service will enhance by $1/£1 within the U.S. and the U.Ok. The Amazon Music Limitless Particular person Plan is growing from $9.99 (£9.99) to $10.99 (£10.99) monthly, whereas the scholar plan is altering from $4.99 (£4.99) to $5.99 (£5.99) monthly.
The corporate famous the value adjustments on its assist web page, which was first observed by Billboard. “To assist us convey you much more content material and options, we’re updating the costs of choose Amazon Music Limitless plans,” Amazon wrote.
Whereas the corporate mentions value hikes to its Particular person Plan and Pupil Plan, the costs for the Household Plan ($15.99/month) and Single-Machine Plan ($4.99/month) seem to stay unchanged.
It’s solely been eight months since Amazon final raised its costs. In Could, the discounted Amazon Music Limitless plan for Amazon Prime prospects elevated from $7.99 to $8.99 monthly. Non-Prime members didn’t expertise a change this time and nonetheless needed to pay $9.99 monthly.
Amazon additionally gives an Amazon Music Prime tier, which is included free with Prime subscriptions and gives ad-free listening. Nevertheless, if customers need HD, Extremely HD and Spatial Audio, they must subscribe to Music Limitless.
The e-commerce large is at the moment in the midst of a cost-cutting spree, which incorporates the latest closure of its charity donation program AmazonSmile, and the choice to put off 18,000 staff earlier this month.
Amazon’s choice to jack up the fee comes on the heels of Apple growing its rival music streaming subscription, Apple Music, by $1 for particular person subscribers and $2 for households within the U.S. Apple Music additionally quietly elevated the value of its scholar plan within the U.S., Canada and the U.Ok. in June 2022.
Spotify can also be contemplating elevating its subscription value within the U.S., which CEO Daniel Ek famous through the firm’s earnings name in October. “[Price increases] is likely one of the issues that we want to do,” Ek stated. “I really feel actually good about kind of this upcoming yr and what which means in pricing in relation to our service.” This might be a notable transfer for the corporate because it hasn’t raised its customary subscription value since launching in 2011 at $9.99 monthly within the U.S.