Palms-on with Motorola’s refreshingly enjoyable viva magenta Edge 30 Fusion

There’s actually no smart argument for the viva magenta Motorola Edge 30 Fusion. It’s $799 and doesn’t embody wi-fi charging, an IP68 score, or a telephoto digital camera. You need to get, like, at the least two of these issues for $800 in 2023. However right here’s the factor: it’s enjoyable, and enjoyable is severely underrated with regards to smartphones.

A whole lot of that enjoyable issue has to do with the Edge 30 Fusion’s greatest and most blatant function: its coloration. I believe it’s pink, however my sources (lots of people on Twitter) inform me that it’s, in truth, pink. And never simply any pink: viva magenta, the official 2023 Pantone Colour of the Yr.

Pantone employs some pressured alliteration when it says it “vibrates with vim and vigor.” It additionally apparently “galvanizes our spirit, serving to us to construct our internal power.” I’ve been utilizing the cellphone for a couple of days, and I can’t say my spirit feels any roughly galvanized, however I did just lately muster up the braveness to deep clear the within of my fridge. Did my publicity to viva magenta assist? Who can say?

I’ve been utilizing the cellphone for a couple of days, and I can’t say my spirit feels any roughly galvanized

In any case, this pink cellphone stands out from most different fashionable smartphones, whether or not or not it builds internal power. At any time limit, there’s a small pile of telephones on my desk, and roughly 4 out of 5 of them are black. Typically a forest inexperienced or a midnight blue will enter the combination, however by no means one thing as attention-grabbing as viva magenta. It’s a welcome change from the muted rectangles.

Motorola Edge 30 Fusion with screen facing up on a background of yellow circle and blue sky with white clouds.

Enjoyable! What an idea!
Picture by Allison Johnson / The Verge

The magenta version Edge 30 Fusion additionally comes with a pair of color-coordinated wi-fi earbuds. When’s the final time you obtain a cellphone that got here with wi-fi earbuds proper within the field? In all probability by no means, that’s when. They’re not precisely top-notch, however they’re surprisingly good.

Noise cancellation is serviceable, and each the cellphone and buds assist Dolby Atmos sound, which claims to supply “clearer dialog, crisper element, and extra participating sound.” That appears like some advertising gibberish, however you realize what? It is fairly participating. The sound on an episode of White Lotus felt richer and extra immersive as I watched the wealthy individuals get immersed in their very own issues. Colour me impressed.

Viva Magenta Motorola phone and burgundy-colored earbuds on a black countertop

The Viva Magenta model of the Edge 30 Fusion comes with a color-coordinated pair of wi-fi earbuds. They usually’re not unhealthy!

To sweeten the deal, the again of the Edge 30 Fusion has a leather-like end, which not solely seems to be good but additionally makes the cellphone simpler to carry in a single hand. One downside: the porous floor appears to hold onto sturdy scents extra willingly than an all-glass system. The loaner unit I’ve been utilizing picked up a powerful fragrance scent someplace alongside its path, and it took a couple of days of airing out to dissipate. I don’t imagine that’s a multi-sensory function of viva magenta; it’s actually not spirit-galvanizing. Anyway, I requested Motorola about this, and the corporate hasn’t gotten again to me.

Outdoors of all of the beauty stuff, the Edge 30 Fusion is a pleasant cellphone, too. It has a Snapdragon 888 Plus processor with snappy efficiency, a elaborate 6.55-inch OLED with 144Hz refresh fee, and quick 68W charging (cable and charging brick included). There’s a 50-megapixel stabilized major digital camera, a 32-megapixel selfie digital camera with heavy face-smoothing on by default, and a 13-megapixel ultrawide. It’s all very good, if not the very best you are able to do for the cash.

I can say with absolute certainty, although, that it’s the viva magenta-est cellphone you should buy at any value. Carrying round a pink cellphone for a short while was a whole lot of enjoyable, and judging from the response once I posted about it on Twitter, a whole lot of you thought it could be, too. And for those who’re not offered on magenta, nicely, there’s at all times subsequent yr.

Pictures by Allison Johnson / The Verge

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