Strava buys Fatmap for its 3D outside maps
Strava routes are about to get three-dimensional. The favored health social community introduced at this time that it’s acquired Fatmap, a cellular app identified for its 3D maps for outside sports activities like mountain climbing, path operating, snowboarding, and mountain biking.
“Fatmap tech will energy Strava maps for each free members and subscribers,” Strava spokesperson Brian Bell advised The Verge, noting that subscribers will get extra maps, discovery, and route planning options. It’s possible that’s to offer additional worth to premium membership, particularly since a number of Strava customers have been postpone by a current worth hike. As for when the Fatmap integration will go dwell, Bell says that the corporate is aiming for the center of the 12 months.
Strava didn’t disclose the phrases of the deal, however in accordance with robotechcompany.com, Fatmap has roughly 1.6 million registered customers and has raised about $30 million in funding. As soon as the mixing is completed, Strava customers will be capable of see Fatmap’s high-resolution 3D maps with out leaving the Strava app. robotechcompany.com additionally experiences that Strava is engaged on a single sign-on integration in order that subscribers can entry all of Fatmap’s options utilizing their Strava logins. For now, customers can join their Strava and Fatmap accounts to robotically sync actions — which is usually how Strava’s third-party integrations work.
This isn’t the primary time Strava’s performed this, both. Final 12 months, it acquired Get well Athletics, an app that focuses on prehab and damage prevention. Strava customers can view Get well Athletics stretches throughout the app, or alternatively, they’ll use their Strava credentials to log into the Get well Athletics app.
Whereas Strava is hottest amongst cyclists and runners, the app has not too long ago taken pains to develop its attain by together with new exercise sorts like racquet sports activities, pilates, and HIIT. The Fatmap acquisition may also be seen as a bid to develop Strava’s attain to skiers, hikers, and different sorts of outside adventurers.
Replace, Jan 24, 2023, 12:35 PM: Up to date to replicate new Strava spokesperson attribution