Eazy Digital helps Southeast Asia’s small insurers digitize their operations •

Based by two insurance coverage business veterans, Eazy Digital desires to offer small insurance coverage corporations in Southeast Asia the identical benefit as their bigger rivals. Its SaaS platform lets insurers digitize many components of their operations, enabling them to scale up extra effectively.

The Bangkok-based startup introduced right now it has raised $850,000 in an oversubscribed seed spherical led by Wavemaker Companions, with participation from Seedstars Worldwide Ventures, Wing Vasiksiri and Sasin Bangkok Enterprise Membership.

Eazy Digital was based final 12 months by Haprem Doowa and Maethavee Sukul. Doowa was beforehand co-founder and CEO of Frank Insurance coverage, an internet digital dealer in Thailand that was acquired by Bolttech in 2021. Sukul was head of operations at Frank, Bolttech Insurance coverage Dealer and digital medical insurance dealer Benix.

Eazy Digital co-founder Haprem Doowa

Eazy Digital co-founder Haprem Doowa

Doowa instructed that whereas working collectively at Frank, he and Sukul “each realized that the insurance coverage business was plagued with handbook work and fast home-built options.” Many insurance coverage corporations in Thailand handle their brokers utilizing a mixture of Excel, Line chats and cellphone calls.

Whereas bigger insurance coverage corporations have the cash and group members to construct their very own software program, their smaller rivals, which Doowa mentioned make up over 90% of insurance coverage corporations, battle to digitize their operations. Eazy Digital’s objective is to offer them a platform that’s reasonably priced and helps remedy their scalability points. It allows insurers to handle brokers, operations, person referrals and engagement.

Eazy Digital’s rivals embody eBao, Appman and ZA Tech, which additionally construct software program for insurers. Doowa mentioned Eazy Digital differentiates by specializing in distribution and the effectivity of company gross sales and buyer referrals. “Each are revenue-earning for the businesses which makes it simpler for insurance coverage corporations to say sure to working with us,” he added.

The startup’s new funding will likely be used for advertising and marketing, hiring and product growth with a watch on increasing to different Southeast Asian markets.

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