Peacock kills its free tier possibility for brand new clients •

Peacock is not providing its free tier to new clients, a spokesperson for NBCUniversal confirmed to on Tuesday. The corporate says it’s shifting its focus to its Premium providing, and that doing so will enable the streaming service to stay aggressive within the market. The change was first reported by The Streamable.

The free tier remains to be accessible to customers who’re already on the plan, the spokesperson mentioned in an e mail. As well as, customers who cancel their paid subscriptions will routinely be downgraded to the free tier. Peacock has supplied the free tier since its launch in 2020, giving customers restricted entry to the streaming service’s content material catalogue. The tier included a restricted quantity of content material when in comparison with the paid tiers.

New clients will now have to decide on between Peacock’s Premium or Premium Plus tiers. The ad-supported Premium tier prices $4.99 monthly and contains the complete content material library, dwell sports activities and NBC and Bravo reveals after they air on TV. The Premium Plus tier prices $9.99 monthly and affords an ad-free expertise, offline viewing assist and a livestream of your native NBC channel.

Peacock launched across the similar time as Disney+, HBO Max and Apple TV+, however was the one certainly one of them to supply a free tier. Now, the corporate’s focus is shifting. The spokesperson advised that Peacock is now specializing in its Premium providing, noting that the paid subscription is extra reflective of its model.

The transfer comes as Peacock not too long ago reported its finest quarterly outcome since its launch. The streaming service added 5 million paying subscribers in its fourth quarter of 2022, bringing the whole to twenty million, up from the over 15 million subs within the earlier quarter. The increase in paid subscribers was primarily because of the FIFA World Cup, which streamed in Spanish on Peacock Premium and Telemundo.

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