Former Affirm exec Silvija Martincevic to steer shift work administration platform Deputy •

Silvija Martincevic, former chief industrial officer of Affirm, one of many U.S.’s largest purchase now, pay later startups, has been appointed to CEO of shift work administration platform Deputy. Primarily based in Australia, Deputy is targeted on increasing in the USA and different international locations, and Martincevic will oversee its development technique. She will even sit down on Deputy’s board of administrators.

As a part of her work at Affirm, Martincevic oversaw gross sales and strategic partnerships, rising the variety of retailers that provide Affirm as a fee choice from about 5,000 to greater than 200,000 and onboarding corporations like Walmart, Shopify and Amazon. Earlier than becoming a member of Affirm in 2019, Martincevic led Groupon’s worldwide enterprise in Europe, Asia and Australia as chief working officer and chief advertising officer. She can also be a board member of Lemonade and Kiva.

Based in 2008, Deputy has raised $104 million AUD (about $72 million USD) from traders like Sq. Peg and IVP, reaching soonicorn valuation. It’s utilized by over 330,000 workplaces around the globe, together with Nike, Everlane, 5 Guys and Ace {Hardware}, and 1.3 million shift staff. Deputy says it has surpassed $100 million AUD (about $69.5 million USD) in annual recurring income.

Martincevic is succeeding Ashik Ahmed, Deputy’s co-founder, as CEO. Between its formation in 2008 and 2017, Deputy didn’t have a CEO, till Ahmed stepped into the place after the startup’s first funding spherical. At the moment, Ahmed introduced he would search for somebody new to take over the place, feeling prefer it was vital to discover a new CEO with the abilities to proceed Deputy’s international development.

Martincevic advised that she grew up in a household of shift staff, together with her mother, who labored in a shoe manufacturing facility, and her father, who was a truck driver, and is enthusiastic about how tech could make a social affect. Through the first ten years of her profession, she labored in finance as a founder and investor in socially accountable investments, and women- and minority-owned companies.

At Groupon, she centered on bringing small companies into the digital economic system, whereas her work at Affirm centered round creating monetary merchandise for unbanked shoppers. Her work at Deputy will proceed the theme, since shift staff cope with extra advanced scheduling and fee calculations and their employers have to adjust to labor rules like Truthful Workweek guidelines.

“Constructing two-sided networks companies, like Deputy, Affirm and Kiva, is de facto laborious, however as soon as that enterprise mannequin is constructed, and either side of the community reinforce one another, these are lasting companies,” Martincevic mentioned. “I need to be extremely considerate in how we scale our employer and shift-worker networks, and to make sure that the merchandise we construct create an equitable stability that drives higher outcomes for either side.”

Martincevic’s purpose as Deputy’s CEO is to give attention to rising its international presence. She mentioned that Deputy’s experiences working in Australia and Europe, which have robust employee safety rules, give it a bonus because the U.S. adapts to new insurance policies.

“Within the U.S. we’ve seen the rising momentum of Truthful Workweek protections, and this can inevitably drive a big shift in the best way staff and employers work together,” she mentioned. “And Deputy’s know-how can allow any of the wants that will come up for employers and workers.”

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