Final 12 months’s Tremendous Bowl Adverts for Crypto Promised All the things and Delivered Nothing
“Crypto? Oh, that’s proper, cryptocurrencies. These faux digital cash, proper? I bear in mind seeing them ultimately 12 months’s Tremendous Bowl. Larry David was in a single. I assumed that business was fairly humorous. Say, how is that complete crypto factor doing?”
Thanks in your query, random citizen. Properly, to reply your query: not too nicely, sadly. Certainly, it appears the most important crypto corporations that made such a giant splash throughout final 12 months’s huge recreation are both too bankrupt to presumably afford a multi-million greenback advert spot on this weekend’s recreation of the Kansas Metropolis Chiefs towards the Philadelphia Eagles, or they’d slightly not put an excessive amount of consideration to themselves.
Mark Evans, Fox Sports activities’ VP of advert gross sales , informed AP earlier this week that there will likely be “zero illustration” for crypto corporations through the day of Tremendous Bowl LVII this Sunday. In keeping with Evans, there have been two crypto corporations already booked for commercials this 12 months, however after FTX collapsed and declared chapter, and after its CEO Sam Bankman-Fried was indicted on federal fraud expenses, these two unnamed corporations backed out.
Tremendous Bowl 2022 was nicknamed the “Crypto Bowl” for the variety of crypto corporations shopping for adverts. Coinbase, Crypto.com, eToro, and naturally FTX, all ran commercials through the huge recreation. Different corporations like Bitbuy and Binance additionally ran adverts concurrently with final 12 months’s Los Angeles Rams victory.
Crypto.com’s business had actor Matt Damon implying that anyone who wasn’t shopping for into crypto was lacking out, and that “fortune favors the courageous.” FTX, in the meantime, obtained Curb Your Enthusiasm star Larry David appearing out historical past’s worst curmudgeon, all whereas someway equating crypto to nice innovations just like the wheel, or the lightbulb. That’s to say, all these adverts really feel that rather more moronic a 12 months since they first got here out, after months of crypto costs mendacity on the backside of the proverbial sink.
And only a few months after Tremendous Bowl LVI, the crypto economic system had its first crash due to the demise of the Terra/Luna crypto ecosystem. Although it was the FTX debacle that actually gave all the crypto neighborhood a foul title. Politicians that when supported FTX at the moment are scrambling to save lots of face, and different crypto exchanges like Binance have desperately tried to declare it won’t find yourself like its erstwhile rival.
Tremendous Bowl is chaotic sufficient, however there’s sufficient time earlier than first kickoff for us to replicate on these “Crypto Bowl” alumni and the place they’re now.