TikTok and MLS enter multiyear partnership to deepen the league’s presence on the app
TikTok and Main League Soccer (MLS) have introduced a multiyear partnership that can deliver unique content material, in-app programming and extra to the app. Monetary phrases of the settlement weren’t disclosed.
All through the season, followers will be capable of search “MLS” on TikTok and get entry to the “MLS Hub,” which can function new content material from MLS golf equipment and gamers. Followers can even entry MLS’s web site with extra details about match schedules and scores from the hub. The corporate can be partnering with the MLS to offer customers with entry to MLS content material and clips to combine their favourite moments within the content material they create.
As a part of the partnership, TikTok and MLS will launch a brand new Membership Creator Community, the place TikTok creators will likely be paired with MLS golf equipment to create content material through the common season and low season. Creators and MLS golf equipment will work collectively to share behind-the-scenes moments that may solely be discovered on TikTok.
As an official associate of MLS, TikTok will likely be built-in into each MLS sport all through the season by means of varied in-stadium branding. TikTok can be the co-presenting sponsor of eMLS Cup, the League’s esports event.
TikTok notes that soccer content material is flourishing on the platform, as views for #soccer have elevated over 500% prior to now two years, rising from 40 billion in February 2021 to over 267 billion right this moment.
The partnership comes as TikTok has been doubling down on sports activities content material for its platform. A couple of weeks in the past, the corporate started testing a devoted feed for sports activities content material, alongside separate feeds for vogue, gaming and meals. Though TikTok’s For You feed will already present you sports activities content material if you happen to’ve proven an curiosity in it, the brand new devoted feed places sports activities content material extra entrance and heart.